Transforming Hospitality Business with Integrated Solutions
From Dubai to Indonesia - Building a hotel brand, developing a professional team, and optimizing your hospitality business operations.
About us
Smartrie International's work was born from a simple observation: so many hotels and hospitality businesses have incredible potential, but are hampered by the gap between international standards and local execution.
With our first office in Jakarta, we thrive on the philosophy of 'Global Standards, Local Soul.' In 2015, we opened an office in Jeddah to serve the rapidly growing Middle East market. In 2018, we moved our headquarters to Dubai as our global innovation and strategy hub.
OUR SERVICES
Four interconnected service pillars for a holistic transformation of your hospitality business. Not partial, not half-hearted.
HOTEL BRANDING & DEVELOPMENT
Build a strong and profitable hotel identity. From concept and positioning to successful launch, with a branding strategy that differentiates you in a competitive market.
HOSPITALITY TRAINING & DEVELOPMENT
Enhance your team's competency and service culture. Our integrated training programs build skilled, motivated, and committed teams.
OPERATIONAL CONSULTANCY
Optimize your hotel's efficiency and operational systems. Conduct a thorough audit and implement standard operating procedures (SOPs) to increase profitability and consistent service quality.
BUSINESS CONSULTANCY
Hospitality business growth and sustainability strategies. Market analysis, feasibility studies, and expansion plans for long-term competitive advantage.
Why Choose Smartrie Works?
More than just consultants - we are growth partners who understand the unique challenges of the hospitality industry from a global perspective and local execution.
GLOBAL REACH
MEASURABLE RESULTS
COMPLETELY INTEGRATED
TEAM OF EXPERTS
What Those Who Have Tried Say
Client trust is our greatest measure of success. Hear directly from hotel owners, general managers, and investors who have experienced transformation with Karya Smartrie.
Made Sudarma
"As a new hotel in the competitive Jeddah market, Karya Smartrie was a game-changer. They not only helped us launch successfully with 85% occupancy in the first month, but also built a solid operational system. Their team was on the ground every day during the critical phase. Now we're expanding to Dubai with them."
Handoko Wijaya
"Our revenue was devastated post-pandemic. Smartrie's work came up with a brilliant recovery strategy, identifying new market segments and digitizing operations. Within eight months, revenue increased 130% from pre-COVID levels. They provided solutions, not just reports."
Sheikh Ahmed
"After 10 years, our property needed a complete overhaul. Smartrie's work led to a complete transformation, from branding to staff training. The results were remarkable: occupancy increased by 40% and guest satisfaction soared. They have become our long-term partners."
Ready to Collaborate for Your Hospitality Success?
We want to hear your story, understand your challenges, and together design solutions that make your hospitality business shine.
Smartrie International's work was born from a simple observation: so many hotels and hospitality businesses have incredible potential, but are hampered by the gap between international standards and local execution.
Contact Us
For further information contact us at:
- +62 811-1012-7098 (Indonesia)
- +966 53 079 2209 (Arab Saudi)
- contact@karyasmartrie.com